Controlling your brand in the age of Amazon, with James Thomson, Chief Strategy Officer at Buy Box Experts
Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays
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The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a multifaceted, ongoing effort will win the day. James Thomson, Chief Strategy Officer at Buy Box Experts and co-author of the new book “Controlling Your Brand in the Age of Amazon” outlines the three-pronged strategy for minimizing risk and maximizing success on the world’s biggest marketplaces.
