100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group
Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays
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It seems like every week another retailer is announcing their new retail ad platform, and its both a challenge and opportunity for brands to reach their consumers in a more targeted and trustworthy way. Walgreens is bringing 100 million consumers to the fore with new tech and nimble ways, and Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group, joined Rob and me to talk about it and the rapidly evolving retail media landscape.
