UP483 Wedge Issues: Overthinking the Golf Business

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Is there a market for a women-only golf talent agency? Suzann Pettersen is about to find out. Pettersen is one of the most recognized players in the women's game, a two-time Major winner, 15 time LPGA Tour winner and Solheim Cup winning captain. Now she's launched VOXA, a talent management group in conjunction with 54. It's asking questions about what the market wants from women players today. The balance between performance and the creator market, and attempting to reproduce a te...