UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era

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Guests: Mark Oliver, Oliver and Ohlbaum Amy Lee, TV2 Denmark, EBU Member Tomos Grace - YouTube Context: A live podcast recorded at the European Broadcast Union's Annual Assembly in Bratislava. DAZN has paid $1billion for the rights to the 2025 FIFA Club World Cup. FIFA has sold the rights to DAZN for $1billion. DAZN is sub-licensing the rights, with a brief to build as big an audience as possible. Many people in the room are the targets, as DAZN seeks to recoup some of their billion dol...