UP452 Gamechangers and Rainmakers: Who Created The Sports Business?

Gamechangers and Rainmakers: How Sport Became Big Business is a new book by British sports industry veteran David Stubley. The growing relationship between sport, television and the advertising industry has been key to this development, as have the boundless ambitions of influencers such as Bernie Ecclestone, Billie Jean King, Pete Rozelle, Mark McCormack, Rupert Murdoch and Horst Dassler. David Stubley spent the first decade of his career working in television at ITV and Channel 4. The las...