UP450: WTF is Infinite Athlete?

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Today's guest is Infinite Athlete founder Charlie Ebersol. Infinite Athlete has been a sports business story since the brand suddenly appeared on Chelsea’s shirt at the start of last season. It's a story with a lot of baggage: Charlie Ebersol is the son of actress Susan St James and Dick Ebersol, the legendary NBC Sport chairman. IA is backed by Andreesen Horowitz, Silver Lake, Endeavour and Todd Boehly, the Chelsea co-owner. Insert the boring but important phrase ‘Associated Party Tran...