UP405 Wedge Issues: The Creation of Brand Bryson, and What It Means for Golf

Bryson Dechambeau heads to next week’s Open Championship at Troon as the reigning US Open champion, having beaten Rory McIlroy down the straight at Winged Foot in New York three weeks ago, confirming the American’s position as one of the very best players in the world today. But this is a conversation about what he’s done off the course over the last three years, that has changed his public image by becoming one of the most followed creators on social media. Brand Bryson is a masterclas...