UP404 What is FIFA+? Netflix for Football or Infantino's White Elephant?

FIFA+ is the global football governing bodies own media platform, created in 2020 and launched two years later. It’s one of sports biggest and most ambitious and expensive direct-to-consumer projects, and so brings together many of the threads we talk about often on Unofficial Partner; a debate that runs across the sports industry, as governing bodies, leagues and teams spend billions creating owned and operated channels as a mitigation against volatility in the media rights marketplace and t...