UP402 Next Level Storytelling: How biometric data changed the game

Performance data has long played a role in the way sport is presented on television. From football to formula one, we’re familiar with commentators referencing statistics to help explain what we’re watching. But increasingly, the most sought after data points are those that exist within the body of the athlete. Heart rate and other biometric data is fast becoming a storytelling device to illuminate and augment what we see on our screen. But how does it work? Who is it really aime...