UP344 The Premier League Product with Richard Scudamore

Unofficial Partner Podcast - A podcast by Unofficial Partner

Try Bookbeat 60! days for free, click here

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

 Sponsored

Categories:

Business

Our guest is Richard Scudamore, who was CEO and then Executive Chairman of The Premier League from 1999 to his retirement in 2018, a transformational period in the history of English football and the sports business more broadly. Scudamore's reign in charge saw the media rights for the league rise from £1.2billion for the 2001-04 cycle to over £5billion for 2014-16. He was formerly chief executive of the Football League, now EFL, and is a founding board member of the Football Foundation. A...