UP334 Adidas, Man Utd and that £900million bet

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands. So the new £900million, 10 year deal, signed recently, has a significance that goes beyond the two organisations and offers a glimpse as to how the sports economy might evolve over the next decade. What are the ripple effects of this deal, on other football clubs and other sports? Did Man Utd benefit from Adidas' recent acrimonious split with controversial hiphop star Kanye West and the costly ending of...