UP301 The Buy Side - Coke and the Olympics

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke drinker? Is the Olympic TOP programme still fit for purpose? And how can the IOC balance its promises around sustainability with the reality of hosting massive, multi-sport events, and sponsored by companies such as Coca Cola, which is one of the biggest producers of plastic in the world? As VP of Olympic Assets and Marketing, James William...