UP299 The Buy Side

In the week of the European Sponsorship Awards, we resurrect The Buy Side, our series where we talk with brand marketers about sport sponsorship. Previous conversations have included guests from Visa, TSB, Coca-Cola, Microsoft, Sipsmith and Vitality. These can be found in the Unofficial Partner archive on our website. To relaunch the series, we've recruited the help of two highly regarded sponsorship experts, Sally Hancock and Shaun Whatling. Sally was Director of Olympic and Paralympic Mark...