UP296 The Big Idea

This is a new series on creativity in sports marketing. With award winning Creative Director Simon Moore as our regular sidekick, we go in search of brilliance. Each episode dissects campaigns we love and campaigns we hate. Some rules: Does the idea deserve to be celebrated in the UP Big Idea Hall of Fame? Does the campaign come with a level of craft and sophistication that merits an award, does it challenge the conventions of the what’s normally done in its category?Can on...