UP290 AI, Google and the World Cup clip economy

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How did you watch Qatar 2022? Did you sit in front of a big TV showing live games in real time? Or did you consume thousands of clips across social media and via AI curated digital platforms such as Google OneBox, which saw the biggest ever surge in search queries for football related content during the tournament. The FIFA World Cup was made up of 30,000 highlights clips. That epic final between Argentina and France generated 800 of those, with Messi the king of the clip economy, with 1800 ...