UP288 Esport Economics - The in-game ad market

The market for in-game advertising and sponsorship is valued at around $8billion, and is predicted to more than double by the end of the decade. The audience is young, affluent and increasingly diverse, so it's unsurprising that big brand names are seeking ways in to this world, via the publishers of mobile and big box console game titles such as League of Legends, Call of Duty or FIFA. Great for brands, but what do gamers think of commercial messages gatecrashing their party? We asked toda...