UP286 The Athlete Investor trend

Why are so many leading athletes putting their money in to early stage sports tech ventures? What are the pros and cons of having Serena Williams, LeBron James, Naomi Osaka, Tiger Woods or Lewis Hamilton on the cap table of investors? What is being traded for equity in the business, is it cash or fame, or access to the opportunity? And below the 1% of superstar athletes, how is this trend impacting the athlete endorsement market, where the nature of sport sponsorship is changing r...