UP280 The Race to Convergence

There's a race on to define the next era of the sports business. The winners will reap enormous financial returns. The losers will likely disappear from view. Sports media and gambling have always been bedfellows. But what comes next is a complete convergence of the two, a seamless offer that puts betting at the very centre of the business model. The appeal is obvious: Gambling companies gain access to valuable new customers; sports teams and leagues gain new licensing oppo...