UP267 Stop saying OTT

The acronym OTT has become ubiquitous in recent years, but what does it really mean, and what are the implications of the decisions being made today by sports organisations big and small. OTT stands for “Over The Top” and refers to the way a streaming service delivers content over the internet. The service is delivered “over the top” of another platform. The term has become ubiquitous across the sports business in recent years, talking to the options now available to fans, beyond the t...