UP262 Esport Economics: The Creator Marketplace

This is episode 4 of our series looking at the business of esports, in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics. Today’s conversation moves the focus to the subject of influencer marketing: what is it, who is being influenced, how much brand marketing money is being spent, what evidence is there of its impact and what is the effect on the sport sponsorship market more generally of the rise of esport creators? Our guests are Seb Carmichae...