UP253 Re-Thinking Sport: Inside Wimbledon

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This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. This week we went to Wimbledon to talk to Jamie Baker and Alex Willis. Jamie was a professional tennis player, British number two and Davis Cup player who is now Tournament Director and Head of Professional Tennis at The All England Lawn Tennis Club. Alex is Wimbledon’s Communications and Marketing Director, responsible ...