UP242 FIFA+ WTF?

Dave Roberts is one the primary architects of FIFA+, the football governing body’s newly launched global streaming service. It’s an opportunity to peak below the surface, at what the initial plan was; how it works and how that’s evolved; who’ll watch it and what they’ll watch; how and when it will be commercially viable; and what it says about how sports governing bodies view themselves in 2022. If you like the podcast, you’ll love the Unofficial Partner newsletter that goes to thousand...