UP235 ReThinking Sport: 777 Partners

This is episode 12 of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. Today we’re asking what does 777 Partners, a Miami based private investment firm, see in professional British basketball? The company has recently bought 45% of the British Basketball League for $7million, having already bought up the London Lions franchise. This is part of a bigger move in to sports investment.&n...