UP226 How to market test cricket

Today's episode was prompted by a question posed by author, journalist and regular listener Mike Jakeman: How do you market test cricket successfully? "The national cricket boards have figured out that the big money comes from success in the shorter formats. And certainly in England, their focus has been on building success in one day in 2020. It's been very successful. England obviously won the 2019 ICC World Cup and they reached the final of the T20 World Cup late last year. But test cric...