UP225 What Just Happened: Two Circles buys Livewire Sport

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This week, sports agency Two Circles bought Livewire Sport, a content production company that works for clients including the Premier League, Wimbledon, World Rugby, ECB and the International Paralympic Committee. This follows on from last year’s buyout of TRM Partners, the commercial sales agency. So Sean and I went to Two Circles headquarters in London to find out why and to ask what it says about the way the sports business is evolving. Our guests are Two Circles founder Gareth Balch...