UP223: Elements of Value

Unofficial Partner Podcast - A podcast by Unofficial Partner

Try Bookbeat 60! days for free, click here

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

 Sponsored

Categories:

Business

This is a deep dive in to the relationship between sports fans and teams, with Ben Phillips and Mike Brady from InfrontX. And specifically, we break down the component parts of the value exchange that exists between a football club and a fan, particularly when the relationship is conducted almost entirely via digital channels. I’ve written about this topic in this week’s UP Newsletter, so you can see the Elements of Value model that we reference in the podcast. Every episode...