UP205: Media coverage of women’s sport

This week the Women’s Sport Trust released some new research, commissioned by them and carried out by the Futures agency, who monitored UK media coverage of women’s sport over the course of the last year. The data is available via the Trust’s website. What are the key findings of this research, what works and what doesn’t when it comes to the job of attracting more people to watch and to stay watching beyond the big quadrennial events and individual star performances. To answer th...