UP199: Leaders Live: The UP Billion Dollar Brainstorm

We were at Leaders London this week and did a live session in front of a carefully selected audience of sports biz execs. The premise was simple enough, how can two amoral chancers like me and Sean build a new billion dollar sports property by cobbling together all the best bits from elsewhere and selling it to private equity, venture capital, media, sponsors or anyone else with deep pockets and a ‘Passion for Sport’? To make it work we sought advice from no fewer than 11 very expensiv...