E96: David Wheldon

David Wheldon began his career as an ad exec at Saatchi and Saatchi in 1983 and retired as CMO of Royal Bank of Scotland earlier this year.In between these dates, Wheldon established himself as one of the most influential marketers of his generation, a career in which sport and sponsorship played a big role. His name is associated with several of the biggest spending sports sponsors of the last three decades, from Coca Cola to Vodafone, and more latterly across the big bank brands of Barclays...