E85: Audio Strategy

A third of all Alexa requests are about sport. But who’s answering them? Today’s podcast is about audio strategy for sports rights holders, we’re going to ask what does that mean, why has it become a thing and what are the creative and commercial opportunities and challenges that exist today and how those are quickly evolving, powered by advances in streaming technology and the move towards voice activated search led by among others Google and Amazon. To do this we’ve sought the advice of th...