E69: How to raise millions in a week: The new rules of sports fundraising

In today’s podcast we wanted to talk about something happy, something fundamentally good. And this week has seen the sports business at its very best. Brilliant people using sport to raise enormous amounts of money for good causes. So first up I spoke to Nick Rusling, founder and CEO of Human Race, and one of the creators of the2.6 Challenge, which was initiated by the mass participation industry in response to the postponement of events such as the London...