E40: The Diversity Question

This week we're talking about why the sports business looks like it does, which is predominantly white, male and middle class.Our guest is Pranav Soneji, co-founder of Livewire Sport, who have launched a mentoring project aimed at tackling some of the barriers people from under represented groups face when they start a career in sport and Digital industries. We talk about what diversity means, why the sports business should care about it, and why change takes so long. The programme takes plac...