E3: Brand Tiger Special

Unofficial Partner Podcast - A podcast by Unofficial Partner

Try Bookbeat 60! days for free, click here

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

 Sponsored

Categories:

Business

The Three Ages of Brand TigerRichard Gillis is joined by the sports marketing world’s Tim Crow and token millennial @eoinfconnolly, editor at large of SportsPro. They start out with a plan to discuss three moments that shaped the Tiger Woods story, asking questions such as why didn’t Accenture know? Did Tiger really cause a boom in golf media rights? And, how did Tim Crow get a car park space at the Ryder Cup?Nike's first Tiger TV ad is also discussed.www.unofficialpartner.comUnofficial ...