E181: The business of jeopardy

Today we’re talking about one of the most fundamental parts of the sports business: the product. And specifically the process of creating and adapting competition formats to increase jeopardy, fan connection and commercial value. This is a conversation about the way in which leagues, tournaments and competitions are structured, and its relationship to the commercial value of sport, both as a way of driving demand but also on the supply side, creating opportunities for investment. ...