E173: Marketing’s Bigger Picture

Today’s podcast is the first of a series in which we look at sports market through the lens of one of the biggest media and marketing networks in the world, Omnicom. This allows us to get beyond the bubble of the sport sponsorship industry and look at sport through a wider lens and allows us to ask some broader questions as to the value of sport to brand clients. So this is a conversation about what CMOs want from their marketing spend, and whether sport is equipped to deliver on ...