E168: Data is not the new oil

Unofficial Partner Podcast - A podcast by Unofficial Partner

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Our guest is Matt Locke, whose previous Unofficial Partner appearance remains one of our most popular ever episodes. Matt is the co-founder of Storythings, a consultancy specialising in the understanding of audiences and the entertainment formats that attract them across a variety of spheres from entertainment to cause marketing and the public sector. Clients include the BBC, PBS and the Bill & Melinda Gates Foundation. Before founding Storythings in 2011 Matt worked for over a decade in ...