E165: Re:Thinking Sport - Media Strategy

This is episode 3 of our regular collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. This week’s topic is media strategy with special guests Glen Killane, Executive Director of Eurovision Sport, Andrew Ryan, Managing Director of FIBA Media and Wissam Khalaf, Partner at Portas.The media rights market is central to the sports economy, but we often talk about it in narrow price terms, focusing on how much money has been extracted by the major righ...