E151: The Man Utd shirt

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This is an episode of What Just Happened? our regular news review series, where we take apart a recent story from in or around the sports business.This week, it’s the announcement of Manchester United’s new shirt deal with TeamViewer, the German based remote desktop software company which is reportedly worth in the region of £47million a year to the Premier League club.We invited Tim Crow, the sports marketing and sponsorship expert to explain what Man Utd are selling and what TeamViewer has ...