E137: Patrick Nally's Fifa Diaries

There’s a very small group of people who have genuinely shaped what is today called the sports marketing industry. Patrick Nally is one of those, and is often bracketed together with Mark McCormack and Horst Dassler as the genuine architects of today’s sports business. It’s hard to think of a major event or sport that doesn’t bear Nally’s handprints, from the Olympics and FIFA World Cup through to Commonwealth Games, snooker, rugby, golf, cricket and more latterly match poker. But that’...