E129: How Adtech Ruined the Internet

Dr. Augustine Fou is a world renowned expert in digital advertising fraud who consults to major advertisers and publishing groups. He was formerly Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients.So today’s conversation is about what has gone wrong with digital marketing and how the rise of adtech has undermined the potential of the internet as a marketing channel. This will change ...