E128: The FT and sport - Murad Ahmed

The Financial Times has always had an on-off relationship with the sport sector over the years, with some very good journalists covering the beat in a brief that also included other sectors such as Leisure, Hotels and Gambling.That’s changed and under the leadership of Murad Ahmed, the paper is treating sport as a standalone asset class, with a dedicated transatlantic team and a set of sport specific products from newsletters to events, in addition to greater coverage in the paper and online....