E126: The Buy Side #3 - Visa

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This is episode three of The Buy Side, our series of conversations with senior brand marketers about sport and sponsorship.Today’s conversation is about life at the top end of the global sports market with Stephen Day, Vice President Sponsorship, Visa Europe. The Visa brand has become part and parcel of the big event experience for millions of people around the world. The company’s partnership strategy includes long term deals with the biggest events rights holde...