E115: The Buy Side #2 - Peter Markey - TSB

This is the second in our series called The Buy Side, conversations about the reality of sport and sponsorship with CMOs and other senior brand side marketing decision makers. Today’s guest is Peter Markey, CMO of TSB Bank.Peter is responsible for all of TSB’s marketing and digital sales activity including brand, analytics, research, effectiveness, strategy, social media and marketing communications managing a team of over 100 across multiple sites.He was formally Marketing Director of Aviva,...