E108: Kim Skildum Reid

Kim Skildum Reid founded Power Sponsorship in 1994 to provide advice to major corporate sponsors in the Asia-Pacific region for clients that include Target Stores, Unilever, Qantas, Dubai Government, SABMiller, ANZ Bank, QBE, Virgin Group, Singapore Government, Mazda, Estee Lauder, and many more.So the topic of the conversation is obviously the sponsorship market, what’s the difference between good and bad strategy and how the Covid crisis is impacting how brands ...