E1: Paul Hawksbee - TALKSPORT

There's a bit in the podcast with Paul Hawksbee when he talks about how much previous knowledge you have to assume in the reader for a joke to work. This is a point that many people get wrong and it ruins everything. Hawksbee's mantra came from his days in magazines, when he created 90 Minutes, back in the days before Italia '90. There were jokes and cultural references in the mag that talked directly to the small group of people who read them and go them. Once you water these down, go for th...