Your Company Doesn't Need a Purpose (And Never Did) - Nick Asbury

Purpose-driven marketing might be leading us down "The Road to Hell." Renowned UK copywriter Nick Asbury debates the popular notion that businesses must embrace a social purpose to thrive. Drawing from his provocative book, Nick critiques the rise of purpose-driven marketing that gained traction post-2008. He argues that merging profit motives with altruistic intentions can result in ineffective branding and societal drawbacks. In our conversation, we explore why it's essential to distinguish between for-profit and not-for-profit organizations and how creativity might offer a more adaptive path to success. Timestamps: (00:00) - Purpose-Driven Marketing (07:39) - Discovering Purpose Through Creativity (11:46) - Questioning the Role of Purpose (17:39) - Reframing Purpose as Responsibility (29:34) - Balancing Creativity and Consistency in Branding (37:33) - Redefining Purpose and Celebrating Creativity Follow me on LinkedIn:https://www.linkedin.com/in/oana-leonte/ Sign up to elevate your marketing with Unmtchd. :www.theunmtchd.com