A Nonlinear Approach to Design and Innovation - Kevin Bethune

Can creativity and innovation coexist with relentless efficiency? Kevin Bethune is the author of "Reimagining Design" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach. In this episode, we discuss the importance of human-centered design in solving business problems and how organizations can sometimes hinder innovation by focusing too much on metrics and speed. We also discuss the role of AI in marketing and why creativity, storytelling, and understanding deeper consumer insights are irreplaceable. From nuclear engineering to a transformative role at Nike, where his passion for design took flight, Kevin shares his story and his strategies for navigating corporate politics and connecting the dots between business, design, and technology to address unmet needs and elevate impact across diverse demographics. Thanks for tuning in! Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinbethune/ IG: https://www.instagram.com/kevinbethune/ Watch the episode on YouTube: https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw Follow me: https://oanaleonte.komi.io/ Sponsors: Planable : https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd Semrush - try Daily Data https://bit.ly/44FjkbH