Why the CMO has the Toughest Job in the C-Suite - Seth Matlins
Ready to reconsider your marketing playbook in 2024? Seth Matlins, Forbes CMO Network's managing director, shares his point of view on how to build genuine customer connections. Seth's vibrant journey and insights on the pivotal role of community in marketing are absolutely inspiring! With a Hollywood stint that revolutionised his career, he shares how storytelling and creativity win over audiences in our data-centric world. This episode isn't just strategy talk. It’s a treasure trove for marketers aiming to build strategies that will cut through in a crowded market. According to Seth, creativity isn't a luxury, it's a necessity. Seth highlights how a cohesive vision, active listening, and a stellar reputation define brand success, even in today's relentless business environment. We end by emphasizing the importance of being a 'T-shaped' marketer: combining a broad overview with deep expertise. A reminder for all marketers that despite emerging tactics, human needs stay the same. Put your headphones on and let's dive in! You won't regret tuning into this one ;)