#22 : Seth Matlins : Why the CMO has the Toughest Job in the C-Suite

Ready to reconsider your marketing playbook in 2024? Seth Matlins, Forbes CMO Network's managing director, shares his point of view on how to build genuine customer connections. Seth's vibrant journey and insights on the pivotal role of community in marketing are absolutely inspiring! With a Hollywood stint that revolutionised his career, he shares how storytelling and creativity win over audiences in our data-centric world. This episode isn't just strategy talk. It’s a treasure trove for marketers aiming to build strategies that will cut through in a crowded market. According to Seth, creativity isn't a luxury, it's a necessity. Seth highlights how a cohesive vision, active listening, and a stellar reputation define brand success, even in today's relentless business environment. We end by emphasizing the importance of being a 'T-shaped' marketer: combining a broad overview with deep expertise. A reminder for all marketers that despite emerging tactics, human needs stay the same. Put your headphones on and let's dive in! You won't regret tuning into this one ;) --- Send in a voice message: https://podcasters.spotify.com/pod/show/theunmtchd/message

Om Podcasten

Welcome visionary leaders, marketers, founders, and entrepreneurs! Oana Leonte is a seasoned marketer with a track record at Disney, Warner, Nickelodeon, and PUMA, and is inviting you to explore the world of meaningful, people-centric brand stories. Join us on this journey to uncover the future of unmatched branding and positioning, scaling your business, and making a profound impact. Our guests, whether famous or under-the-radar, share their processes, failures, lessons, and actionable strategies for building successful brands. This is not your average marketing podcast. Tune in!