From employee no. 1 at Zalando, to Reaching a New Level on Social Media - Mirco Gluch
Ever wanted a sneak peek into the world of a marketing maven who has worked with some of the biggest names in fashion? Then meet Mirco, a marketing and social media expert who has been instrumental in the rise of globally renowned brands. We kick off with his amazing journey, which began in a windowless office and led to his crucial role in shaping the marketing strategy for Zalando, a major player in the fashion industry. We discuss: - his transition from a corporate environment to the exciting realm of entrepreneurship, detailing the challenges and rewards that come with such a major shift. - the importance of constant reinvention and adaptability, which have been key to his success. - an in-depth look into his transition to active social media marketing. - the strategy he used to build his portfolio and attract big-name clients, a journey that involved a lot of hard work, creativity, and a keen understanding of social media trends. As we wrap up, Mirco underscores the importance of mental health in maintaining professional growth, sharing his personal strategies for staying disciplined while navigating social media. He also provides a glimpse into his future ambitions and the importance of staying updated with the latest platforms and technologies for content marketing. Filled with anecdotes, insights, and valuable tips, this conversation is a must-listen for anyone interested in social media, marketing, and entrepreneurship. Thank you for tuning in!