#04: Elfried Samba - Create Chaos: A Purpose-Driven Approach to Brand Building

This episode is all about purpose, brand and authentic community building. One of the most prolific marketers online, Elfried Samba is also the Founder and CEO of Butterfly 3ffect, a creative agency that that aims to make the creative industry more diverse and inclusive. In this honest chat about the ins and outs of marketing,  we discuss:Building a community around a purposeLooking for and solving real problems in the market Naming your brand thoughtfully, in alignment with your purpose  Having a long-term purpose that inspires you and drives you every day, yet still achievable in the long runThe focus on the practical aspects of brand building, making things actionable and easy to implementMy favourite part of the episode is when Elfried explains how his platform, Butterfly 3ffect, is a solution to a real problem and how its purpose is to make the creative industry more reflective of the world we live in. Such an inspirational purpose, isn't it?I enjoyed recording this episode so much and I am truly excited to share it with you all!